Building Strong Brands

Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'.

• | By (Author): David A. Aaker
• | Publisher: Simon & Schuster Ltd
• | Publication Date: Apr 29, 2010
• | Country of Publication: United Kingdom
• | Number of Pages: 400 pages
• | Language: Unknown
• | Binding: Paperback|Softback
• | ISBN-10: 1849830401
• | ISBN-13: 9781849830409