Overview
Suitable for those who want to succeed and stand out from the herd, this book is for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists.
This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists.It puts forward the notion that the application of uncommon sense - thinking or acting differently from other organisations in a way that makes unusual sense - is the secret to competitive success. For those who want to succeed and stand out from the herd this book is a beacon of uncommon sense and a timely antidote to managerial humbug.
- | Author: Jules Goddard, Tony Eccles
- | Publisher: Profile Books Ltd
- | Publication Date: May 23, 2013
- | Number of Pages:
- | Language:
- | Binding: Paperback / softback
- | ISBN-13: 9781846686023
- | ISBN-10: 1846686024
