How to Argue with a Cat: A Human's Guide to the Art of Persuasion

If you can persuade a cat ... you can persuade anyone. This is the essential guide to getting your way. Jay Heinrichs, award-winning author of Thank You for Arguing and advisor to the Pentagon, NASA and Fortune 500 companies, distils a lifetime of negotiating and rhetoric to show you how to win over anyone - from colleagues and bosses, to friends and partners at home (and even the most stubborn of feline adversaries). You'll learn to:Perfect your timing - learn exactly when to pounceGet your body language, tone and gesture just rightThink about what your opponent wants - always offer a comfy lapLure them in by making them think they have the powerThe result? A happy, hopefully scratch-free, resolution. 'Jay Heinrichs knows a thing or two about arguing' The Times'A master rhetorician and persuasion guru' Salon'You got a bunch of logical engineers to inject pathosinto their arguments ... it works!' NASA engineer

If you can persuade a cat ... you can persuade anyone. This is the essential guide to getting your way.

Jay Heinrichs, award-winning author of Thank You for Arguing and advisor to the Pentagon, NASA and Fortune 500 companies, distils a lifetime of negotiating and rhetoric to show you how to win over anyone - from colleagues and bosses, to friends and partners at home (and even the most stubborn of feline adversaries).

You''ll learn to:

Perfect your timing - learn exactly when to pounce
Get your body language, tone and gesture just right
Think about what your opponent wants - always offer a comfy lap
Lure them in by making them think they have the power

The result? A happy, hopefully scratch-free, resolution.

''Jay Heinrichs knows a thing or two about arguing'' The Times

''A master rhetorician and persuasion guru'' Salon

''You got a bunch of logical engineers to inject pathos
into their arguments ... it works!'' NASA engineer

• | Author: Jay Heinrichs
• | Publisher: Penguin Books Ltd
• | Publication Date: Mar 01, 2018
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9781846149573
• | ISBN-10: 1846149576