30-Minute Website Marketing: A Step By Step Guide

30-Minute Website Marketing is your new one-stop-shop for understanding digital marketing in bitesize chunks. If you’re looking to broaden your understanding of digital marketing and its place in business, you won’t go far wrong here. This book is packed full of information that’ll stand the test of time.  Lee Wilson''s experience and understanding of digital marketing has allowed him to distil complex marketing strategies and tactics into quick and easy process driven activities. With a focus on team management, this book is highly relevant to today’s enterprise internal digital marketing teams and agencies alike. Ensuring that every stakeholder is working to the best of their ability is just one of the key aspects of this book, and condensing the team environment, communication and delivery into 30 minute activities will drive ROI. Wilson, who is associated with a search and digital marketing agency in the UK, offers a guide to website marketing strategies that take 30 minutes or less. He addresses fundamental online marketing challenges and an approach to establishing benchmarks, the role of websites in marketing, using a 30-minute action methodology, and strategies for social media marketing, search engine optimization, content creation, content marketing, pay-per-click advertising, conversion rate optimization, the wider website, and strategic thinking. Every high priority website marketing action can be distilled into a 30 minute time-frame. This practical guide provides step-by-step actions ready to implement, distilled from over 15 years of experience leading digital marketing departments.Every high priority website marketing action can be distilled into a 30 minute time-frame.

• | Author: Lee Wilson
• | Publisher: Emerald Publishing Limited
• | Publication Date: Oct 18, 2019
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9781838670818
• | ISBN-10: 1838670815