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Handbook Of Research On Social Media Applications For The Tourism And Hospitality Sector

Handbook Of Research On Social Media Applications For The Tourism And Hospitality Sector

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Product Details
Edited By:
Celia M.Q. Ramos
Publisher:
Business Science Reference
Publication Date:
Dec 27, 2019
Country of Publication:
United States
Language:
Unknown
Number of pages:
400 pages
Binding:
Hardback
ISBN-10:
1799819477
ISBN-13:
9781799819479

Overview

Provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies.


  • | Edited By: Celia M.Q. Ramos
  • | Publisher: Business Science Reference
  • | Publication Date: Dec 27, 2019
  • | Country of Publication: United States
  • | Number of Pages: 400 pages
  • | Language: Unknown
  • | Binding: Hardback
  • | ISBN-10: 1799819477
  • | ISBN-13: 9781799819479

Categories

Books/Economics, Finance, Business & Management/Industry & Industrial Studies/Service Industries/Tourism Industry

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