Overview
This book focuses on the neoliberal self, which, far from being a stable marker of urban, liberal, millennial Indian identity, has a schizophrenic quality, replete with contradictions and oppositions, that belies the narrative of progress and prosperity that has marked mainstream cultural discourse in India. 15 b&w illus.
An exploration of the consequences of unbridled expansion of neoliberal values within India through the lens of popular film and culture.
The neoliberal self, far from being a stable marker of urban, liberal, millennial Indian identity, is replete with contradictions and oppositions. This study of the unstable neoliberal identity lays bare the sense of precarity and inherent inequality that neoliberal regimes confer upon their subjects.
This analysis draws upon theories of feminist media studies, popular culture analyses, and film studies to critique mainstream Hindi cinema texts produced in the last two decades. Rele Sathe also examines a variety of peripheral subjects and texts, including the film star, the urban space, web series, YouTube videos, and social media content.
The neoliberal self, far from being a stable marker of urban, liberal, millennial Indian identity, is replete with contradictions and oppositions. This study of the unstable neoliberal identity lays bare the sense of precarity and inherent inequality that neoliberal regimes confer upon their subjects.
This analysis draws upon theories of feminist media studies, popular culture analyses, and film studies to critique mainstream Hindi cinema texts produced in the last two decades. Rele Sathe also examines a variety of peripheral subjects and texts, including the film star, the urban space, web series, YouTube videos, and social media content.
- | Author: Namrata Rele Sathe
- | Publisher: Intellect
- | Publication Date: Feb 23, 2024
- | Number of Pages:
- | Language:
- | Binding: Hardback
- | ISBN-13: 9781789388800
- | ISBN-10: 1789388805