Overview
Festivals and events come with their own unique challenges and opportunities, so destinations must consider their responsibility to local people and host them sustainably. This book covers the sustainability, community involvement and destination marketing aspects of festivals and events, as well as marketing, branding and promotion.
- | Author: Dr Anukrati Sharma, Professor Bakhodir Turaev, Priyakrushna Mohanty, Dr Jeetesh Kumar
- | Publisher: CABI Publishing
- | Publication Date: Jul 04, 2022
- | Number of Pages:
- | Language:
- | Binding: Hardback
- | ISBN-13: 9781789248661
- | ISBN-10: 1789248663
