Overview
This anthology uses in-depth interdisciplinary case studies from across the globe to examine the practice and concept of microcelebrity. Taking account of highly contextualized cultural settings and social histories, the chapters present scholarly interpretations of microcelebrity as it has proliferated and diverged in global social media networks.
- | Edited By: Crystal (Joenkoeping International Business School, Sweden) Abidin
- | Publisher: Emerald Publishing Limited
- | Publication Date: Nov 19, 2018
- | Country of Publication: United Kingdom
- | Number of Pages: 200 pages
- | Language: Unknown
- | Binding: Hardback
- | ISBN-10: 1787567508
- | ISBN-13: 9781787567504
