Overview
The two papers in volume 23B respond to concerns raised in volume 23A about the need for a better understanding of e-service adoption processes in developing nations. The first chapter surveys 819 Indonesian airline customers about online airline services, analyzes the resulting data, and tests hypotheses about motivation, intention, and demographics. The second chapter combines the Technology Acceptance Model with the Innovation Diffusion Theory to identify the antecedents for widespread adoption of the Octopus retail e-payment system in Hong Kong.
Volume 23B includes two chapters covering problems and implementations of solutions in e-services adoption processes in developing nations. These are exciting and useful chapters for executives and researchers seeking knowledge and theory of how to influence e-service adoptions in developing nations!
- | Author: Arch G. Woodside, Mohammed Quaddus
- | Publisher: Emerald Publishing Limited
- | Publication Date: Oct 28, 2015
- | Number of Pages:
- | Language:
- | Binding: Hardback
- | ISBN-13: 9781785607097
- | ISBN-10: 178560709X