A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

Guides readers through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach - one that focuses on choosing the appropriate method and rigorously applying that method.

• | Author: David Michaelson, Donald W. Stacks
• | Publisher: Business Expert Press
• | Publication Date: Jan 30, 2017
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9781631577611
• | ISBN-10: 1631577611