Overview
Guides readers through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach - one that focuses on choosing the appropriate method and rigorously applying that method.
- | Author: David Michaelson, Donald W. Stacks
- | Publisher: Business Expert Press
- | Publication Date: Jan 30, 2017
- | Number of Pages:
- | Language:
- | Binding: Paperback / softback
- | ISBN-13: 9781631577611
- | ISBN-10: 1631577611