Business Skills for the 21st Century

This new student textbook using a wide range of learning features covers essential skills such as creative and critical thinking, communication and cooperation as well as data-driven decision-making for businesses and societies at large, as they encounter problems, identify opportunities and seek solutions during complex and turbulent times. ‘This book is THE book for anyone who wants to solve problems in a structured manner. The method presented in this book is practical, valuable, and proven. Even for those who are not inclined to approach problem-solving in a structured manner, I highly recommend reading this book as a first step. Marc Baaij brilliantly demonstrates his exceptional writing skills in this book.’

‘This is a superb practical skills text employing a central area of Problem Solving to provide an extremely focused and rounded way of delivering this subject. The text delivers its key concepts and academic knowledge in a highly structured and engaging manner and there is an exceptionally good balance between knowledge, higher learning, and opportunities for reflection. This text provides students at any level of higher education to meet the challenges ahead.’

This new student textbook draws authoritatively on a wide range of actionable, conceptual, practical, case and visual material to help develop vital business skills for the 21st century within the organizational and societal contexts of problem-solving, identifying opportunities and finding solutions. Skills and competencies covered include: communication; co-operation; creative/critical thinking; and data-driven decision-making. These are essential skills needed in workplace and social environments that are increasingly volatile, uncertain, complex and ambiguous (VUCA). They are integral to solving not just business problems but largescale societal challenges including global injustices and sustainability, and the author draws accordingly on the UN’s Sustainable Development Goals (SDGs) throughout the text to help emphasise and impart the role of business skills in balancing prosperity and purpose. Includes short videos from the author to provide overviews of each chapter. 

Marc G. Baaij is Associate Professor of Strategic Management at the Rotterdam School of Management (RSM), Erasmus University Rotterdam.

• | Author: Marc G. Baaij
• | Publisher: Sage Publications Ltd
• | Publication Date: Dec 25, 2023
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9781529600001
• | ISBN-10: 1529600006