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Marketing Science Fictions: An Ethnography of Marketing Analytics, Consumer Insight, and Data Science

Marketing Science Fictions: An Ethnography of Marketing Analytics, Consumer Insight, and Data Science

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Product Details
Author:
Robert Cluley
Publisher:
Bristol University Press
Publication Date:
Dec 19, 2024
Binding:
Hardback
ISBN-13:
9781529233360
ISBN10:
1529233364

Overview

This book pulls back the curtain on contemporary data-driven marketing, revealing the intricate ways marketers create value from online data. It offers valuable lessons for academics and students of marketing, technology and data science.


  • | Author: Robert Cluley
  • | Publisher: Bristol University Press
  • | Publication Date: Dec 19, 2024
  • | Number of Pages:
  • | Language:
  • | Binding: Hardback
  • | ISBN-13: 9781529233360
  • | ISBN-10: 1529233364

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