Overview
A Harvard Business School professor reveals the pattern to disruption in an industry by startups like Zipcar or Airbnb that force established companies out of their status quo and describes what industry leaders can do to protect their brands.
- | Author: Greg Piechota, Thales S. Teixeira
- | Publisher: Random House USA Inc
- | Publication Date: Feb 19, 2019
- | Number of Pages:
- | Language:
- | Binding: Hardback
- | ISBN-13: 9781524763084
- | ISBN-10: 152476308X
