A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

Written with those with limited mathematical and statistical knowledge in mind, this concise and practical guide helps researchers to do their research in new and alternative ways. "A text that students will find easy to read and enjoyable."

With applications using SmartPLS —the primary software used in partial least squares structural equation modeling (PLS-SEM)—this practical guide provides concise instructions on how to use this evolving statistical technique to conduct research and obtain solutions. Featuring the latest research, new examples, and expanded discussions throughout, the Second Edition is designed to be easily understood by those with limited statistical and mathematical training who want to pursue research opportunities in new ways.

Please note that all examples in this Second Edition use SmartPLS 3. To access this software, please visit 

• | Author: Christian M. Ringle, Marko Sarstedt, Joe Hair, G. Tomas M. Hult
• | Publisher: SAGE Publications Inc
• | Publication Date: May 19, 2016
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9781483377445
• | ISBN-10: 148337744X