Overview
This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK.
- | By (Author): Lee Edwards
- | Publisher: SAGE Publications Ltd
- | Publication Date: May 01, 2018
- | Country of Publication: United Kingdom
- | Number of Pages: 288 pages
- | Language: Unknown
- | Binding: Softback
- | ISBN-10: 1473913101
- | ISBN-13: 9781473913103