Overview
The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.
The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors'' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new operational regulations abound on data compliance and privacy. Marketing has become more aligned to ethical, responsible and sustainability issues; the discipline has become more critical and reflective, and the pandemic has changed business strategies worldwide.
- | Author: Ferrell, William Pride, USAAuburn University, Sally Dibb, Lyndon Simkin
- | Publisher: Cengage Learning EMEA
- | Publication Date: Jan 20, 2023
- | Number of Pages:
- | Language:
- | Binding: Paperback / softback
- | ISBN-13: 9781473778580
- | ISBN-10: 1473778581
