Design of Business: Why Design Thinking is the Next Competitive Advantage

Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.

• | By (Author): Roger L. Martin
• | Publisher: Harvard Business Review Press
• | Publication Date: Oct 13, 2009
• | Country of Publication: United States
• | Number of Pages: 208 pages
• | Language: Unknown
• | Binding: Hardback
• | ISBN-10: 1422177807
• | ISBN-13: 9781422177808