Tokidoki: The Art of Simone Legno

Celebrate the history and explore the unique universe of tokidoki in this 400-page monographTokidoki, which translates to “sometimes” in Japanese, is an internationally recognized and iconic lifestyle brand based on the vision of Italian artist Simone Legno. Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and has emerged as a sought-after global lifestyle brand. Tokidoki has managed to develop commercial public collaborations with brands and organizations like Sephora, Levi's, MLB, the San Francisco Giants, and T-Mobile, while also developing more artistic partnerships with Karl Lagerfeld and the Guggenheim museum, and crossovers with other iconic pop culture characters like Barbie, Hello Kitty, Marvel heroes, and Peanuts. Celebrate the history and explore the unique universe of tokidoki in this nearly 400-page monograph

tokidoki, which translates to “sometimes” in Japanese, is an internationally-recognized and iconic lifestyle brand based on the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold. Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought-after global lifestyle brand. tokidoki offers an extensive range of products which include apparel, handbags, cosmetics, accessories, toys and more. Simone Legno, tokidoki’s Chief Creative Officer, was born in Rome, Italy and from a very young age developed a deep love of Japan and a fascination with world cultures. Combining Legno’s unique talent and creativity with Mohajer’s business acumen, tokidoki has grown exponentially. As an innovative company, tokidoki is known not only for its eye-popping aesthetic and criminally cute characters but also its megawatt partnerships. For more information, please visit www.tokidoki.it

• | Author: Simone Legno
• | Publisher: Abrams
• | Publication Date: Aug 03, 2023
• | Number of Pages:
• | Language:
• | Binding: Hardback
• | ISBN-13: 9781419757112
• | ISBN-10: 1419757113