Fashion Marketing

'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion.

• | Author: Mike Easey
• | Publisher: John Wiley & Sons Inc
• | Publication Date: Oct 10, 2008
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9781405139533
• | ISBN-10: 1405139536