Global Marketing: Understanding Marketing in a Globalized Business Environment

Understand the interconnected nature of marketing and globalization and how consumerism, communications, brands, ethics and production work in an international market.

• | Author: Helen Millward
• | Publisher: Kogan Page Ltd
• | Publication Date: Mar 03, 2025
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9781398620094
• | ISBN-10: 1398620092