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Global Marketing: Understanding Marketing in a Globalized Business Environment

Global Marketing: Understanding Marketing in a Globalized Business Environment

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Product Details
Author:
Helen Millward
Publisher:
Kogan Page Ltd
Publication Date:
Mar 03, 2025
Binding:
Paperback / softback
ISBN-13:
9781398620094
ISBN10:
1398620092

Overview

Understand the interconnected nature of marketing and globalization and how consumerism, communications, brands, ethics and production work in an international market.


  • | Author: Helen Millward
  • | Publisher: Kogan Page Ltd
  • | Publication Date: Mar 03, 2025
  • | Number of Pages:
  • | Language:
  • | Binding: Paperback / softback
  • | ISBN-13: 9781398620094
  • | ISBN-10: 1398620092

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