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Purposeful Brands : How Purpose and Sustainability Drive Brand Value and Positive Change

Purposeful Brands : How Purpose and Sustainability Drive Brand Value and Positive Change

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Product Details
Author:
Sandy Skees
Publisher:
Kogan Page Ltd
Publication Date:
Apr 03, 2023
Country of Publication:
United Kingdom
Language:
Unknown
Number of pages:
240 pages
Binding:
Paperback / softback
ISBN-10:
1398609838
ISBN-13:
9781398609839

Overview

Define and communicate an authentic brand purpose and close the say-do gap to drive growth, innovation and loyalty.


  • | : Sandy Skees
  • | Publisher: Kogan Page Ltd
  • | Publication Date: Apr 03, 2023
  • | Country of Publication: United Kingdom
  • | Number of Pages: 240 pages
  • | Language: Unknown
  • | Binding: Paperback / softback
  • | ISBN-10: 1398609838
  • | ISBN-13: 9781398609839

Categories

Books/Business Ethics & Social Responsibility

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