ISE Predictive Analytics for Business Strategy

Designed for courses that provide a conceptual and broad-based introduction to econometrics and business analytics, Predictive Analytics for Business Strategy, 1st edition provides future managers with a basic understanding of what data can do in forming business strategy without getting into a taxonomy of models and their statistical properties. Through engaging questions, explanations, and applications, students develop a deeper understanding of the fundamental reasoning behind how and why analysis can generate actionable knowledge and learn to think critically about whether a given analysis has merit or not.

• | Author: Jeff Prince
• | Publisher: McGraw-Hill Education
• | Publication Date: Jul 04, 2018
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9781260084641
• | ISBN-10: 1260084647