Overview
Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands of the ever-changing environment.
- | Author: David Besanko, Scott Schaefer, Mark Shanley, David Dranove
- | Publisher: John Wiley & Sons Inc
- | Publication Date: Feb 03, 2017
- | Number of Pages:
- | Language:
- | Binding: Paperback / softback
- | ISBN-13: 9781119378761
- | ISBN-10: 1119378761
