Overview
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago.
- | Author: Dan Hanover, Kerry Smith
- | Publisher: John Wiley & Sons Inc
- | Publication Date: Jun 17, 2016
- | Number of Pages:
- | Language:
- | Binding: Hardback
- | ISBN-13: 9781119145875
- | ISBN-10: 1119145872