Value Proposition Design: How To Create Products And Services Customers Want

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can t resist Value Proposition Design helps you tackle the core challenge of every business creating compelling products and services customers want to buy.

• | By (Author): Alexander Osterwalder
• | Publisher: John Wiley & Sons Inc
• | Publication Date: Oct 30, 2014
• | Country of Publication: United States
• | Number of Pages: 320 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 1118968050
• | ISBN-13: 9781118968055