Neuromarketing For Dummies

Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media.

• | Author: Andrew P. Pohlmann, Stephen J. Genco, Peter Steidl
• | Publisher: John Wiley & Sons Inc
• | Publication Date: Nov 26, 2013
• | Number of Pages:
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• | Binding: Paperback / softback
• | ISBN-13: 9781118518588
• | ISBN-10: 1118518586