Overview
How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we re susceptible to certain persuasive techniques.
- | By (Author): Chris Nodder
- | Publisher: John Wiley & Sons Inc
- | Publication Date: Jul 26, 2013
- | Country of Publication: United States
- | Number of Pages: 320 pages
- | Language: Unknown
- | Binding: Softback
- | ISBN-10: 1118422147
- | ISBN-13: 9781118422144
