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Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth

Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth

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Product Details
Author:
Jaideep Prabhu, Simone Ahuja, Navi Radjou
Publisher:
John Wiley & Sons Inc
Publication Date:
Apr 20, 2012
Binding:
Hardback
ISBN-13:
9781118249741
ISBN10:
1118249747

Overview

"Jugaad Innovation is the most comprehensive book yet to appear on the subject [of frugal innovation]. " The Economist A frugal and flexible approach to innovation for the 21st century Innovation is a key directive at companies worldwide.


  • | Author: Jaideep Prabhu, Simone Ahuja, Navi Radjou
  • | Publisher: John Wiley & Sons Inc
  • | Publication Date: Apr 20, 2012
  • | Number of Pages:
  • | Language:
  • | Binding: Hardback
  • | ISBN-13: 9781118249741
  • | ISBN-10: 1118249747

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