Overview
A tool for anyone facing the challenge of taking strategic decisions, this book offers thirty recognised and effective strategic models to choose from, concisely described in a process-led manner, and illustrated with graphics. It will appeal to M.B.A. students, students of corporate or business strategy, and practitioners and managers as well.
In Strategic Decisions, Planellas and Muni provide an invaluable tool for anyone facing the challenge of taking strategic decisions. Using their ''circle of strategic decisions'' framework, they guide readers smoothly through the decision-making process. Following this, they present thirty of the most widely used strategic models, including Porter''s Five Forces, Ansoff''s Matrix, Blue Ocean Strategy, Open Innovation, and the 8-Step Change Model. For each model, they demonstrate the content, context, and application, using clear and eye-catching graphics. This is a must-have book for all M.B.A. students and business managers.
- | Author: Anna Muni, Marcel Planellas
- | Publisher: Cambridge University Press
- | Publication Date: Sep 19, 2019
- | Number of Pages:
- | Language:
- | Binding: Paperback / softback
- | ISBN-13: 9781108731959
- | ISBN-10: 1108731953
