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The Art of Strategy: Sun Tzu, Michael Porter, and Beyond

The Art of Strategy: Sun Tzu, Michael Porter, and Beyond

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Product Details
Author:
Hwy-Chang Moon
Publisher:
Cambridge University Press
Publication Date:
Aug 09, 2018
Binding:
Paperback / softback
ISBN-13:
9781108455800
ISBN10:
1108455808

Overview

In The Art of Strategy, Moon provides a novel and systematic integration of the two dominant strategy frameworks of the East and West: Sun Tzu's military strategy and Michael Porter's business strategy. This will appeal to scholars, students, practitioners and general readers with an interest in strategy.


  • | Author: Hwy-Chang Moon
  • | Publisher: Cambridge University Press
  • | Publication Date: Aug 09, 2018
  • | Number of Pages:
  • | Language:
  • | Binding: Paperback / softback
  • | ISBN-13: 9781108455800
  • | ISBN-10: 1108455808

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