Can't Sell Won't Sell: Advertising, politics and culture wars. Why adland has stopped selling and started saving the world

This is an analysis of how and why the UK advertising industry's left-leaning politics are influencing the work we're producing and distancing us from the audience we are supposed to be creating our advertising for. We have lost the ability and the will, to sell products and services, and are instead intent on saving the world.

Our politics dictate the ads we create and distance us from our audience. The advertising industry has lost interest in selling. According to the IPA, we face "a crisis of effectiveness". And our politics are to blame. We are now so culturally left-leaning, we''re no longer willing to stoke capitalism''s engine of growth. Instead, we have a new raison d''etre: we''re saving the world. But who are the activists and careerists who are pushing this progressive agenda? And what of the angry mainstream who are alienated by the ideas we''re imposing upon them? Most urgently, as our clients emerge from the pandemic recession, will advertising rediscover its commercial purpose and help them revive the UK economy? Or will our agencies and institutions double down on social purpose and the monoculture that''s suffocating a once brilliantly creative industry and forcing it to the margins of British business and cultural life?

• | Author: Steve Harrison
• | Publisher: Adworld Press
• | Publication Date: Jul 16, 2021
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• | Binding: Paperback / softback
• | ISBN-13: 9780957151529
• | ISBN-10: 0957151527