Overview
For shoppers and retailers, brand owners and marketers, this book will illustrate how purchasing decisions are made, what lies behind them and how to become a smarter shopper or retailer. Follow and apply the practical steps in this book, and you'll be able to recognise you own approach to shopping and become more efficient and practical shoppers.
- | By (Author): Phillip Adcock
- | Publisher: Shopping Behaviour Xplained Ltd
- | Publication Date: Aug 15, 2011
- | Country of Publication: United Kingdom
- | Number of Pages: 328 pages
- | Language: Unknown
- | Binding: Softback
- | ISBN-10: 0956956408
- | ISBN-13: 9780956956408
