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Review of Marketing Research

Review of Marketing Research

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Product Details
Author:
Naresh K. Malhotra
Publisher:
Emerald Publishing Inc
Publication Date:
Nov 01, 2008
Binding:
Hardback
ISBN-13:
9780765621252
ISBN10:
0765621258

Overview

Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing.


  • | Author: Naresh K. Malhotra
  • | Publisher: Emerald Publishing Inc
  • | Publication Date: Nov 01, 2008
  • | Number of Pages:
  • | Language:
  • | Binding: Hardback
  • | ISBN-13: 9780765621252
  • | ISBN-10: 0765621258

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