Review of Marketing Research

Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing.

• | Author: Naresh K. Malhotra
• | Publisher: Emerald Publishing Inc
• | Publication Date: Nov 01, 2008
• | Number of Pages:
• | Language:
• | Binding: Hardback
• | ISBN-13: 9780765621252
• | ISBN-10: 0765621258