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Retail Disruptors : The Spectacular Rise and Impact of the Hard Discounters

Retail Disruptors : The Spectacular Rise and Impact of the Hard Discounters - 9780749483470

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Product Details
By (Author):
Jan-Benedict Steenkamp, Laurens Sloot
Publisher:
Kogan Page Ltd
Publication Date:
Oct 03, 2018
Country of Publication:
United Kingdom
Language:
Unknown
Number of pages:
264 pages
Binding:
Paperback / softback
ISBN-10:
0749483474
ISBN-13:
9780749483470

Overview

Understand the strategies and business models used by hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as they continue to disrupt the retail sphere.


  • | : Jan-Benedict Steenkamp, Laurens Sloot
  • | Publisher: Kogan Page Ltd
  • | Publication Date: Oct 03, 2018
  • | Country of Publication: United Kingdom
  • | Number of Pages: 264 pages
  • | Language: Unknown
  • | Binding: Paperback / softback
  • | ISBN-10: 0749483474
  • | ISBN-13: 9780749483470

Categories

Books/Business Strategy

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