Overview
Explore the developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, including personality, consumer behaviour, decision making and market segmentation.
- | By (Author): Erik Du Plessis
- | Publisher: Kogan Page Ltd
- | Publication Date: Feb 03, 2011
- | Country of Publication: United Kingdom
- | Number of Pages: 272 pages
- | Language: Unknown
- | Binding: Hardback
- | ISBN-10: 074946125X
- | ISBN-13: 9780749461256
