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Popular Music As Promotion: Music And Branding In The Digital Age

Popular Music As Promotion: Music And Branding In The Digital Age

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Product Details
By (Author):
Leslie M. Meier
Publisher:
Polity Press
Publication Date:
Nov 25, 2016
Country of Publication:
United Kingdom
Language:
Unknown
Number of pages:
216 pages
Binding:
Softback
ISBN-10:
0745692222
ISBN-13:
9780745692227

Overview

'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges and what is at stake for music makers and for culture.


  • | By (Author): Leslie M. Meier
  • | Publisher: Polity Press
  • | Publication Date: Nov 25, 2016
  • | Country of Publication: United Kingdom
  • | Number of Pages: 216 pages
  • | Language: Unknown
  • | Binding: Softback
  • | ISBN-10: 0745692222
  • | ISBN-13: 9780745692227

Categories

Books/The Arts/Music

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