Overview
In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humour and straight-talk that''s gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing: 1. Does it differentiate?, 2. Does it attract?, 3. Does it direct?
- | Author: Mike Michalowicz
- | Publisher: Penguin Putnam Inc
- | Publication Date: Sep 21, 2021
- | Number of Pages:
- | Language:
- | Binding: Hardback
- | ISBN-13: 9780593330630
- | ISBN-10: 0593330633
