From Worst to First: Behind the Scenes of Continental's Remarkable Comeback

"In this. often hilarious new book, Bethune tells how he approached his turnaround challenges. "-Fortune ". in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward. "-BusinessWeek.

• | Author: Gordon Bethune
• | Publisher: John Wiley & Sons Inc
• | Publication Date: Sep 15, 1999
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9780471356523
• | ISBN-10: 0471356522