Overview
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.
- | By (Author): David Meerman Scott
- | Publisher: John Wiley & Sons Inc
- | Publication Date: Aug 20, 2010
- | Country of Publication: United States
- | Number of Pages: 192 pages
- | Language: Unknown
- | Binding: Hardback
- | ISBN-10: 0470900520
- | ISBN-13: 9780470900529
