Overview
Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.
- | Author: David A. Aaker
- | Publisher: John Wiley & Sons Inc
- | Publication Date: Feb 15, 2011
- | Number of Pages:
- | Language:
- | Binding: Hardback
- | ISBN-13: 9780470613580
- | ISBN-10: 0470613580
