Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketing In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted.

• | Author: Mark Jeffery
• | Publisher: John Wiley & Sons Inc
• | Publication Date: Feb 19, 2010
• | Number of Pages:
• | Language:
• | Binding: Hardback
• | ISBN-13: 9780470504543
• | ISBN-10: 0470504544