Herd: How to Change Mass Behaviour by Harnessing Our True Nature

Argues that many in the West have misunderstood the mechanics of mass behavior because of misplaced notions of what it means to be a human being. This book offers radical, controversial and significant theory of consumer behavior in a generation.

• | Author: Mark Earls
• | Publisher: John Wiley & Sons Inc
• | Publication Date: Jan 26, 2007
• | Number of Pages:
• | Language:
• | Binding: Hardback
• | ISBN-13: 9780470060360
• | ISBN-10: 0470060360