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Storynomics: Story Driven Marketing in the Post-Advertising World

Storynomics: Story Driven Marketing in the Post-Advertising World

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Product Details
Author:
Robert McKee, Thomas Gerace
Publisher:
Methuen Publishing Ltd
Publication Date:
May 17, 2018
Binding:
Hardback
ISBN-13:
9780413778000
ISBN10:
0413778002

Overview

Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership success


  • | Author: Robert McKee, Thomas Gerace
  • | Publisher: Methuen Publishing Ltd
  • | Publication Date: May 17, 2018
  • | Number of Pages:
  • | Language:
  • | Binding: Hardback
  • | ISBN-13: 9780413778000
  • | ISBN-10: 0413778002

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