Overview
This book shows how marketing skills and techniques can be used for sustainability purposes, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. It was originally published as a special issue of the Journal of Sustainable Tourism.
- | : Xavier Font (University of Surrey, UK), Scott McCabe (Edited by)
- | Publisher: Taylor & Francis Ltd
- | Publication Date: Feb 01, 2021
- | Country of Publication: United Kingdom
- | Number of Pages: 198 pages
- | Language: Unknown
- | Binding: Paperback / softback
- | ISBN-10: 0367529793
- | ISBN-13: 9780367529796