Overview
Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.
- | By (Author): Marty Neumeier
- | Series:
- | Publisher: Pearson Education (US)
- | Publication Date: Aug 25, 2005
- | Country of Publication: United States
- | Number of Pages: 208 pages
- | Language: Not available
- | Binding: Paperback|Softback
- | ISBN-10: 0321348109
- | ISBN-13: 9780321348104
