Overview
For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing—with comprehensive cases.
For courses in International Marketing and Global Marketing.
This is the leading MBA text in international marketing—with comprehensive cases.
- | Author: Warren Keegan
- | Publisher: Pearson Education Limited
- | Publication Date: Jun 27, 2013
- | Number of Pages:
- | Language:
- | Binding: Paperback / softback
- | ISBN-13: 9780273768685
- | ISBN-10: 0273768689
