Overview
A revolutionary approach to rhetoric that asks why audiences need persuading. What is persuasion? For some, it is the ideal alternative to violence. For others, persuasion is simply a neutral instrumentality—a valued source of soft power. Both positions rest on a fundamental belief: persuasion is a power that resides in a speaker acting on an audience. Loving the World Appropriately asks a different, more fundamental, question: why does an audience need persuasion? In shifting our focus, James Kastely delivers a provocative new history of rhetoric and philosophy, one that describes rhetoric as more than a matter of effective communication and recasts persuasion as a philosophical concern central to notions of human subjectivity. Ultimately, Kastely insists, persuasion enables us to love the world appropriately.
- | Author: James L. Kastely
- | Publisher: The University of Chicago Press
- | Publication Date: Dec 08, 2022
- | Number of Pages:
- | Language:
- | Binding: Hardback
- | ISBN-13: 9780226822105
- | ISBN-10: 0226822109
