Overview
The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.
Want to know how to influence other people''s behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider''s guide, to the ultimate behaviour change industry - advertising.
- | Author: Adam Ferrier
- | Publisher: Oxford University Press Australia
- | Publication Date: May 28, 2014
- | Number of Pages:
- | Language:
- | Binding: Paperback / softback
- | ISBN-13: 9780195593921
- | ISBN-10: 0195593928
