Words That Sell, Revised And Expanded Edition

A reference for advertising, sales, and marketing professionals looking for the right word to clinch the deal. It lists high-powered words, phrases, and slogans, arranged in categories ranging from 'snappy transitions' to 'knocking the competition', from 'grabbers' to 'clinchers.'

• | By (Author): Richard Bayan
• | Series:
• | Publisher: McGraw-Hill Education - Europe
• | Publication Date: Apr 16, 2006
• | Country of Publication: United States
• | Number of Pages: 160 pages
• | Language: Not available
• | Binding: Paperback|Softback
• | ISBN-10: 0071467858
• | ISBN-13: 9780071467858