Lead Generation For The Complex Sale: Boost The Quality And Quantity Of Leads To Increase Your Roi

Presents a strategic, multi-modal approach to generating qualified leads for complex sales. This book teaches how to define ideal leads and target sales approaches; align sales and marketing to optimize the number of leads; build lead pipelines; use multiple lead generation vehicles, including email, PR, referrals, speaking events; and more.

• | By (Author): Brian Carroll
• | Series:
• | Publisher: McGraw-Hill Education - Europe
• | Publication Date: Jul 16, 2006
• | Country of Publication: United States
• | Number of Pages: 224 pages
• | Language: Not available
• | Binding: Hardback
• | ISBN-10: 0007233485
• | ISBN-13: 9780071458979